search query: @freeterm brand recognition / total: 2
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1.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
2.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
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